Guest post from Manish Dalal, Vice President, Verisign Naming Services Asia
The composition of the Internet’s population continues to evolve toward a more localized Web. Asia has been leading the way forward as the populations in that region come online and begin creating and consuming content in their local languages. According to Internet World Stats, over 48 percent of all Internet users are located in Asia and, according to W3Techs, approximately 45 percent of all websites in the world are in a language other than English.
Still, navigation of the Internet through a URL is primarily in English. Therefore, by enabling more end users to navigate the Internet in scripts representing their native language, and giving more companies the ability to maintain a common brand identity across many scripts, Internationalized Domain Names (IDNs) have the potential to make the Internet more accessible and thus more usable to end users around the world. This accessibility is why IDNs have generated considerable attention since Verisign introduced IDNs at the second-level in 2000.




Cybersecurity is no longer a concern for just IT and security professionals. Recent breaches at organizations like Sony, Target, JP Morgan Chase, and numerous U.S. government entities have brought the issue of cyber-attacks very close to home. If you bank online, use your debit card at a local store or engage in any activity that relies on an Internet-connected system, you are at risk.