Even though summer is just heating up, internet retailers already have visions of dollar signs dancing in their heads as they prepare for the onslaught of holiday web traffic that will soon ring in the 2015 holiday season. However, much of their focus is on marketing, and not the critical security measures they need to have in place to help keep their customers safe and satisfied as they shop online during the holidays.
As we have seen from the numerous security breaches and cyberattacks reported during last year’s holiday season, understanding the threat landscape and putting appropriate mitigation plans in place is critical to a business’s revenue and reputation. Just one hour of network downtime due to an outage or malicious attack can have far reaching consequences for a retailer, especially during the holidays.
Guest post from Fernando Espejel, VP Director, Digital Platforms at FCB Chicago
In advertising and marketing, regardless of company size, category or demographic, we all have one goal: great campaigns. Campaigns that resonate with our target audience, spark conversation and ultimately lead to conversion.
At a high level, the formula for this is relatively simple: integrate across all channels and focus on relevant and engaging content. It is the execution of this formula that often proves to be extremely difficult. The goal of this post is to provide a bit of guidance along the way, in the form of inspiration from those who’ve done it well.
Drum roll, please! We’re very excited to announce the Grand Prize Winner of our #InternetOfficial contest. It’s KidsCookDinner.com, registered through Network Solutions!
New York-based Kate K. submitted the most descriptive, memorable and original new .com domain name that resonated with our five judges and received the most votes from the public during the Grand Prize Entry Period Voting Phase, earning Kate K. the #InternetOfficial Contest Grand Prize of $30,000! According to KidsCookDinner.com, its goal is to get children thinking about the importance of sharing food with family and friends, appreciating the process and getting children to cook more in the kitchen.
Google updated its algorithms in April to favor websites that look and perform better on mobile devices, making them appear higher on search results. This news has many non-mobile-friendly website owners fearing that their search rankings will plummet. While the change is understandably concerning, Google may actually be doing many small businesses a favor by finally forcing them to implement a mobile website.
