Guest Post from Emma Jones, founder of UK-based Enterprise Nation
Traditional independent businesses that don’t regard themselves as having relevance in the digital world are finding growth by getting online.
In the UK, an astonishing 50% of small firms are still not online. Enterprise Nation’s Go and Grow Online campaign, supported by Verisign, Microsoft and BT Business, has launched a 12-month programme of nationwide events to help the smallest firms get the skills and confidence to get their digital ducks in a row. Of course, small businesses can survive without a website, a Facebook page and a Twitter account – but how much could they grow if they took the plunge into cyberspace?
We’ve taken a look at three very British trades made famous by an ancient nursery rhyme – “Rub-a-dub-dub, three men in a tub” – that are increasing their trade and geographical reach simply via getting online, in addition to the traditional presence at a market stall or retail shop. And who do you think they are? A butcher, a baker, and a candlestick maker…