Registering a domain name is one of the first steps to starting a new business. That’s because whatever name you choose will represent your business’s space on the internet – and, possibly, a customer’s first impression of your company.
But once you have that domain name, what do you do? Don’t stress over building your online space. You can start using your domain name right away. Here are three ways to do it.
If you send emails to your customers, it’s not only about what you say in your emails, but what your email address says about you. If you use a generic email like Gmail or Yahoo for your business, it might be time to consider something more professional and specific to your business. For example, what dental practice would you choose to contact, one that uses an email address like firstname.lastname@example.org or email@example.com? It’s probably safe to assume you’d pick the first one. Yet, in 2015, almost half of U.S. small businesses still did not have a company-branded email.1
Here are a few myths about a customized email address that may be holding you back from growing your online brand:
2016 was a year characterized by historic elections, political initiatives, technological advancements and entertainment milestones. In the past, Verisign has identified how keyword trends from popular culture and newsworthy events are reflected in .com and .net domain registrations. 2016 was no exception.
Top 10 Keywords in 2016
Here is the list of the top 10 keywords in .com and .net domain name registrations for 2016.
They say first impressions are the most lasting. Today, that first encounter – whether you’re looking for your dream job or starting your dream company – often happens online. If someone searched for you on the web, what would they find?
Take control of your presence online and build a personal brand. Shape your professional story based on your expertise, skills and passions, and tell the world what you can offer.
Need some inspiration? Take a look at how others have used the power of the internet to build their personal brands.
The 2015 holiday shopping season was a good one for businesses online. Thanks to strong sales from Black Friday and Cyber Monday, online retailers reported an increase in sales of 15 percent from the previous year with Cyber Monday proving to be the largest online sales day ever, netting $3.07 billion.
However, only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online, according to figures released earlier from The SCORE Association (SCORE).
The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars. SCORE Vice President of Marketing Bridget Weston Pollack said, “If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.”