Lorraine Stickley

Senior Content Marketing Manager.

Lorraine Stickley is a senior marketing manager and content strategist at Verisign with more than 10 years of experience in corporate communications, digital marketing and social media. Her passion lies in telling a story, which she has done throughout her career helping companies in the technology, entertainment and education fields to increase audience engagement and build brand relevance.

At Verisign, Lorraine has played multiple roles within marketing. She first joined Verisign in 2012 as part of the internal communications team. In this role, her team’s work on the “Powered by You” employee brand ambassador program won the International Association of Business Communicators 2014 Silver Quill Award of Merit. Lorraine’s expertise in crafting engaging content led to her transition to the creative services function, working to produce campaign materials for global brand initiatives. In 2015, she moved to corporate communications, helping to develop a global content marketing strategy and assuming the role of corporate blog manager.

Prior to Verisign, Lorraine worked at ARIA Resort & Casino and Bellagio Resort & Casino in Las Vegas, managing employee communications and programming for more than 10,000 employees respectively. Her employee magazine, the CityCenter Insider, won Best Employee Publication from the American Gaming Association in 2010.

Lorraine earned her Bachelor of Arts degree from Beloit College, and holds a Master of Arts degree in Communications, specializing in Digital Media and Public Relations, from Johns Hopkins University.


Recent posts by Lorraine Stickley:

2016 Year in Review: The Trending Keywords in .Com and .Net Domain Registrations

2016 was a year characterized by historic elections, political initiatives, technological advancements and entertainment milestones. In the past, Verisign has identified how keyword trends from popular culture and newsworthy events are reflected in .com and .net domain registrations. 2016 was no exception.

Top 10 Keywords in 2016

Here is the list of the top 10 keywords in .com and .net domain name registrations for 2016.

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Your Personal Brand Starts Online

They say first impressions are the most lasting. Today, that first encounter – whether you’re looking for your dream job or starting your dream company – often happens online. If someone searched for you on the web, what would they find?

Take control of your presence online and build a personal brand. Shape your professional story based on your expertise, skills and passions, and tell the world what you can offer.

Need some inspiration? Take a look at how others have used the power of the internet to build their personal brands.

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Five Reasons Every Small Business Needs a Website

The 2015 holiday shopping season was a good one for businesses online. Thanks to strong sales from Black Friday and Cyber Monday, online retailers reported an increase in sales of 15 percent from the previous year with Cyber Monday proving to be the largest online sales day ever, netting $3.07 billion.

However, only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online, according to figures released earlier from The SCORE Association (SCORE).

The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars. SCORE Vice President of Marketing Bridget Weston Pollack said, “If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.”

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