Registering a domain name is one of the first steps to starting a new business. That’s because whatever name you choose will represent your business’s space on the internet – and, possibly, a customer’s first impression of your company.
But once you have that domain name, what do you do? Don’t stress over building your online space. You can start using your domain name right away. Here are three ways to do it.
If you send emails to your customers, it’s not only about what you say in your emails, but what your email address says about you. If you use a generic email like Gmail or Yahoo for your business, it might be time to consider something more professional and specific to your business. For example, what dental practice would you choose to contact, one that uses an email address like email@example.com or firstname.lastname@example.org? It’s probably safe to assume you’d pick the first one. Yet, in 2015, almost half of U.S. small businesses still did not have a company-branded email.1
Here are a few myths about a customized email address that may be holding you back from growing your online brand:
For those who have heard the call to build their small business, Verisign encourages you to “Keep Dreaming Up.” That’s the message of our newest U.S. campaign for .net, which launched this week.
For more than 30 years, .net domain names have helped power the dreams and passions of business owners and professionals all over the world. A .net domain name was, in fact, the first domain name created, and, it’s where the internet will continue to grow. How’s that for a great start?
Some things stand the test of time, like .net, one of the original domains on the internet. In fact, the first domain name ever created was Nordu.net. Now, with approximately 15 million registrations, .net is one of the most popular domains today, and has earned the trust of people and businesses worldwide.
So you’ve decided that you want a domain name, congrats!
Your first instinct is probably to register your domain name with a .com domain name extension. With nearly 30 years of top-tier news, entertainment and businesses associated with .com, it has become one of the most versatile, trusted and recognizable domain name extensions around the world. Every Fortune 500 company and many of the top startups have .com domain names. And domain and branding experts agree that a .com domain name is preferred over other domain names.
They say first impressions are the most lasting. Today, that first encounter – whether you’re looking for your dream job or starting your dream company – often happens online. If someone searched for you on the web, what would they find?
Take control of your presence online and build a personal brand. Shape your professional story based on your expertise, skills and passions, and tell the world what you can offer.
Need some inspiration? Take a look at how others have used the power of the internet to build their personal brands.
The 2015 holiday shopping season was a good one for businesses online. Thanks to strong sales from Black Friday and Cyber Monday, online retailers reported an increase in sales of 15 percent from the previous year with Cyber Monday proving to be the largest online sales day ever, netting $3.07 billion.
However, only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online, according to figures released earlier from The SCORE Association (SCORE).
The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars. SCORE Vice President of Marketing Bridget Weston Pollack said, “If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.”
If you are a recent grad or someone looking to make a career move, make sure to think about your presence on the internet. Last year, 92 percent of recruiters used social media in the recruiting process. If a hiring manager looked you up online, what would he or she find? You can give yourself that extra edge and stand out from the crowd by taking control of your digital footprint. And, the easiest way to do that? Register a domain name and secure your professional space online to show who you are and what you can offer. In fact, 56 percent of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. This is some test copy. And still some more copy for testing.
Almost three-quarters of Americans go online at least once a day. If you are a small business looking to grow, you need to go where your customers are. That means getting your business online with a domain name – whether it’s with branded email, a web address for your social media page, or a business website.
In September 2015, Verisign conducted a survey of 787 U.S. internet consumers aged 18 to 59 and 456 U.S. small businesses to learn more about their online behaviors and preferences – focusing on how consumers use the internet and the benefits of an online presence for a business.
Guest post from Fernando Espejel, VP Director, Digital Platforms at FCB Chicago
In advertising and marketing, regardless of company size, category or demographic, we all have one goal: great campaigns. Campaigns that resonate with our target audience, spark conversation and ultimately lead to conversion.
At a high level, the formula for this is relatively simple: integrate across all channels and focus on relevant and engaging content. It is the execution of this formula that often proves to be extremely difficult. The goal of this post is to provide a bit of guidance along the way, in the form of inspiration from those who’ve done it well.