The Online Trust Alliance (OTA), a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive evaluations of more than 800 sites and mobile applications by analyzing companies’ data protection, security and privacy practices, including over two-dozen criteria. In total, approximately 10,000 webpages and more than 500 million emails were reviewed.
In addition to the in-depth analysis of the recipients’ websites, domain name systems (DNS), outbound emails, and public records were also analyzed for recent data breach incidents and Federal Trade Commission (FTC) settlements. Key sectors audited include the Internet Retailer 500, FDIC 100, top 50 news, social media and government sites, as well as OTA members.
Thirty percent of the companies reviewed made the Honor Roll, with 22 percent making it consecutively for the last two years, including Verisign. To review the full 2014 Online Trust Honor Roll report, download a free copy at: 2014 Online Trust Honor Roll.