Your Personal Brand Starts Online

They say first impressions are the most lasting. Today, that first encounter – whether you’re looking for your dream job or starting your dream company – often happens online. If someone searched for you on the web, what would they find?

Take control of your presence online and build a personal brand. Shape your professional story based on your expertise, skills and passions, and tell the world what you can offer.

Need some inspiration? Take a look at how others have used the power of the internet to build their personal brands.

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Inspiration from the Best in the World

Guest post from Fernando Espejel, VP Director, Digital Platforms at FCB Chicago

In advertising and marketing, regardless of company size, category or demographic, we all have one goal: great campaigns. Campaigns that resonate with our target audience, spark conversation and ultimately lead to conversion.

At a high level, the formula for this is relatively simple: integrate across all channels and focus on relevant and engaging content. It is the execution of this formula that often proves to be extremely difficult. The goal of this post is to provide a bit of guidance along the way, in the form of inspiration from those who’ve done it well.

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