Domain name buyers are often among the first to react to huge international news events. We documented this earlier in the year by highlighting a notable surge in domain names related to the announcement of a new Pope.
The news this week about the birth of the new Prince of Cambridge to William and Kate, the Duke and Duchess of Cambridge, is no exception. The Domains observed there has been a surge in royal baby related domain name registrations since the birth announcement was made.
Many small businesses know the importance of having an online presence, but are not ready to build and support a website for their business. Instead, a trend we have seen growing in the last couple of years is companies redirecting their social media or e-commerce site to a domain name. That way, when they are ready to build a company website, they can easily leverage their existing domain name and all of the marketing assets they have no doubt included it on, like advertisements, business cards, letterhead, t-shirts, etc.
It is no secret that there is a rush to register relevant domain names after any highly publicized event. We saw it with the Royal Wedding, the death of Whitney Houston and Hurricane Sandy. There are few events so widely publicized as the election of a new Pope, and as expected there was an enormous rush to register domains moments after the names “Jorge Mario Bergoglio” and “Pope Francis I” became known around the world. It has been estimated that well over 600 domains related to the Papacy were registered in the hours following the announcement.