There are two types of information that can be found online about you: the information you intentionally post and the information that is automatically collected.
The information that you intentionally post is what you want everyone to know about you. Your professional life is documented on LinkedIn. Your social activities with friends and family are chronicled on Facebook. You alert the world of your immediate thoughts on Twitter. You even choose to provide your address and credit card information when buying things online. All of this personal information about you is deliberately posted and collected with your consent.
Even though summer is just heating up, internet retailers already have visions of dollar signs dancing in their heads as they prepare for the onslaught of holiday web traffic that will soon ring in the 2015 holiday season. However, much of their focus is on marketing, and not the critical security measures they need to have in place to help keep their customers safe and satisfied as they shop online during the holidays.
As we have seen from the numerous security breaches and cyberattacks reported during last year’s holiday season, understanding the threat landscape and putting appropriate mitigation plans in place is critical to a business’s revenue and reputation. Just one hour of network downtime due to an outage or malicious attack can have far reaching consequences for a retailer, especially during the holidays.
Verisign outlined its vision for a revolutionary new approach to Distributed Denial of Service (DDoS) protection by announcing the availability of the Verisign OpenHybrid™ architecture, which helps organizations protect their critical assets and applications across distributed environments from DDoS attacks, using a single solution. By integrating intelligence from a customer’s existing security defenses, Verisign OpenHybrid™ provides timely detection and restoration of services in the event of an attack, while providing increased visibility of DDoS threats across multiple environments such as private datacenters and public clouds.
In an earlier blog post on the topic, I noted the increasing scale and complexity of DDoS attacks, and the strong need for organizations to enable awareness and mitigation of attacks across on-premise devices, in addition to both public and private cloud environments using standards based open protocols.
Today we are pleased to announce two important updates in our path toward enabling open DDoS protection: the availability of Verisign OpenHybrid™ for Corero SmartWall TDS and Verisign OpenHybrid™ for customers hosted in the Amazon Web Services Elastic Compute Cloud.
We recently hosted Dr. Ralph Merkle as a guest speaker for the Verisign Labs Distinguished Speaker Series. His talk, “Quantum Computers and Public-Key Cryptosystems,” was a great presentation on how molecular nanotechnology — the ability to economically manufacture most arrangements of atoms permitted by physical law — could fundamentally alter the world as we know it. Ralph’s and many others’ research on this topic has been groundbreaking and we are grateful he took the time to come and share his knowledge.
With the holiday shopping season quickly approaching, internet retailers are gearing up for an onslaught of web traffic – which is great, as long as they have the right measures in place to keep their customers safe and satisfied.
Even one hour of downtime due to a website outage or a malicious attack can have significant impact on a retailer’s reputation and revenue, especially during the holidays, a time which the National Retail Federation says can add up to 40 percent of an online retailer’s annual revenue. With some large e-commerce sites earning millions each day during the holiday season, even a few minutes of downtime can lead to financial losses in the tens of thousands of dollars, not to mention customer frustration.