Tips to Protect E-Commerce Website Availability and Security During the Holidays

With the holiday shopping season quickly approaching, internet retailers are gearing up for an onslaught of web traffic – which is great, as long as they have the right measures in place to keep their customers safe and satisfied.

Even one hour of downtime due to a website outage or a malicious attack can have significant impact on a retailer’s reputation and revenue, especially during the holidays, a time which the National Retail Federation says can add up to 40 percent of an online retailer’s annual revenue. With some large e-commerce sites earning millions each day during the holiday season, even a few minutes of downtime can lead to financial losses in the tens of thousands of dollars, not to mention customer frustration.

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