What’s Really New in the New gTLD Space?

As someone who has long studied trends in the domain name industry, the opening of hundreds of new gTLDs has intrigued me for quite some time on many levels. One question I found myself pondering was: Will new gTLDs create “new” naming trends or redundant domains across many TLDs? With more than 3 million domains delegated in the new TLD space there is now a corpus to study to answer this question.

The short answer is clear from these first two pie charts which illustrate the percentage of the second-level domains (SLDs) that were available in .com as of 12/15/2014:

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Verisign Delegates Four New gTLDs to the Root Zone

Guest post from Pat Kane, Senior Vice President, Naming and Directory Services

On Oct. 23, 2013, at approximately 11:00 a.m. EDT, Verisign received authorization instructions from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA) to delegate four new gTLDs into the root zone, which we are responsible for maintaining per the Cooperative Agreement between Verisign and NTIA. Verisign acted in accordance with our contractual obligation and delegated these TLDs into the root zone at 2:33 p.m. EDT the same day.

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Update on Verisign’s IDN Implementation Plans

The composition of the internet’s population has seen a dramatic shift over the last two decades. In 1996, the majority of end users were based in the U.S.; according to a 2012 Comscore report, the non-English speaking internet population has grown to 87 percent, with more than 40 percent based in the Asia-Pacific region. In order to embrace this population shift, we believe the internet must become multilingual so it can be accessible and relevant to the majority of end users today.

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