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Guest post from Alexandra Watkins, author, Hello, My Name is Awesome: How to Create Brand Names That Stick

Every naming professional, me included, has a favorite tool for brainstorming. For some, it’s a well-worn thesaurus. Others rely on etymological dictionaries. And one of my colleagues starts the ideation process by making ‘name soup’ with Scrabble® tiles.

Those tools work well for them but for me, they are too time consuming and old school. More importantly, they are too clunky to fit in my skinny little purse. I prefer a more modern method. A tool I can use on my phone. That’s why my new go-to brainstorming tool is NameStudio^TM. I call it, “the biggest thing in brainstorming domain names since the invention of the white board.”

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