7 Key Questions to Ask When Choosing a Domain Name Extension

In the last three years, almost 1,000 new generic top-level domains (new gTLDs) have entered the market, increasing the previous 22 options for generic domain name extensions, like .com, .net and .org, by almost 5,000 percent. While expanded choice can be good, consumers, small businesses and website owners may be overwhelmed by the many different options and have a lot of questions about which domain extension is right for them or their brand. Recently I spoke with editors at WIRED about what their readers should ask themselves when determining how to choose the right domain name and it came down to the following seven key questions.


Verisign Announces .コム Domain Names Are Now Available for Anyone to Register

Guest post from Manish Dalal, Vice President, Verisign Naming Services, Asia-Pacific

Today, Verisign is excited to announce the General Registration Period for .コム – the .com you know, now in Japanese – during which anyone can register .コム domain names on a first-come, first-served basis, subject to availability and the applicable registry policies. The General Registration Period for .コム began at 00:00:00 UTC on June 13, 2016, following the Landrush Program Period.*


Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Guest post from June Seo, Director, Verisign Naming Services Korea

Verisign is pleased to announce the launch of our phased rollout of .닷컴 and .닷넷, the localized versions of the .com and .net top-level domains (TLDs) in Hangul script for the Korean market. The Sunrise Period is open from May 16, 2016 through June 19, 2016 for .닷컴, the .com you know, now in Korean, and .닷넷, the evolution of .net for Korea.


Verisign Opens Landrush Program Period for .コム Domain Names

Guest Post from Manish Dalal, Vice President, Verisign Naming Services, Asia-Pacific

Today, the Landrush Program Period for .コム, the first IDN TLD from Verisign, opens for anyone to register .コム domain names on a first come, first served basis through June 12, 2016. The Landrush Program Period provides businesses and individuals with the opportunity to register .コム domain names before they become generally available to the public on June 13, 2016.


Priority Access Program for Verisign’s First IDN New gTLD, .コム

Guest post from Manish Dalal, Vice President, Verisign Naming Services Asia 

Verisign launched its first IDN new gTLD, .コム – the .com you know, now in Japanese – on Dec. 9, 2015 at 12:00 a.m. UTC. We recently submitted updated TLD Startup Information for .コム to ICANN, extending the end date for the .コム Sunrise Period from Jan. 31, 2016, to March 14, 2016, and shifting the dates of the subsequent registration periods. ICANN recently confirmed the following updated registration periods for the .コム TLD*:

Sunrise Period: Dec. 9, 2015 – March 14, 2016

Priority Access Program Period: March 15 – May 15, 2016

Landrush Program Period: May 16 – June 12, 2016

General Registration Period: Start Date June 13, 2016

Trademark Claims Period: June 13 – Sept. 11, 2016


Launch of Verisign’s First IDN New gTLD, .コム

Guest post from Manish Dalal, Vice President, Verisign Naming Services Asia

The composition of the Internet’s population continues to evolve toward a more localized Web. Asia has been leading the way forward as the populations in that region come online and begin creating and consuming content in their local languages. According to Internet World Stats, over 48 percent of all Internet users are located in Asia and, according to W3Techs, approximately 45 percent of all websites in the world are in a language other than English.

Still, navigation of the Internet through a URL is primarily in English. Therefore, by enabling more end users to navigate the Internet in scripts representing their native language, and giving more companies the ability to maintain a common brand identity across many scripts, Internationalized Domain Names (IDNs) have the potential to make the Internet more accessible and thus more usable to end users around the world. This accessibility is why IDNs have generated considerable attention since Verisign introduced IDNs at the second-level in 2000.


What’s Really New in the New gTLD Space?

As someone who has long studied trends in the domain name industry, the opening of hundreds of new gTLDs has intrigued me for quite some time on many levels. One question I found myself pondering was: Will new gTLDs create “new” naming trends or redundant domains across many TLDs? With more than 3 million domains delegated in the new TLD space there is now a corpus to study to answer this question.

The short answer is clear from these first two pie charts which illustrate the percentage of the second-level domains (SLDs) that were available in .com as of 12/15/2014:


Website Usage Analysis in the New gTLDs

A recent study, by EURid and the Leuven Statistics Research Centre, set out to better understand the most common usage of websites that are linked to domains, and we thought it would be an interesting exercise to extend similar analysis to the new generic top-level domain (gTLD) market. So, we analyzed all second-level domains registered in new gTLDs according to published zone files on June 29, 2014. Verisign utilizes our own proprietary process for classifying websites, which results in similar classifications to those by EURid. The primary difference is that the Verisign classification method is machine-based and is evaluated for each domain independently, while the EURid approach leveraged samples that humans classified.


Part 5 of 5; New gTLD SSR-2: Exploratory Consumer Impact Analysis

Throughout this series of blog posts we’ve discussed a number of issues related to security, stability and resilience of the DNS ecosystem, particularly as we approach the rollout of new gTLDs. Additionally, we highlighted a number of issues that we believe are outstanding and need to be resolved before the safe introduction of new gTLDs can occur – and we tried to provide some context as to why, all the while continuously highlighting that nearly all of these unresolved recommendations came from parties in addition to Verisign over the last several years. We received a good bit of flack from a small number of folks asking why we’re making such a stink about this, and we’ve attempted to meter our tone while increasing our volume on these matters. Of course, we’re not alone in this, as a growing list of others have illustrated, e.g., SSAC SAC059’s Conclusion, published just a little over 90 days ago, illustrates this in part:

The SSAC believes that the community would benefit from further inquiry into lingering issues related to expansion of the root zone as a consequence of the new gTLD program. Specifically, the SSAC recommends those issues that previous public comment periods have suggested were inadequately explored as well as issues related to cross-functional interactions of the changes brought about by root zone growth should be examined. The SSAC believes the use of experts with experience outside of the fields on which the previous studies relied would provide useful additional perspective regarding stubbornly unresolved concerns about the longer-term management of the expanded root zone and related systems.