Every day, billions of searches (also called search queries) take place online. These searches often include a variety of words and phrases made up of keywords that play a role in determining the search results provided by search engines. In late 2015, Verisign sought to understand whether or not having a keyword-rich domain name that shows up in search results provides any benefits over domain names appearing in search results that do not include keywords.
Google updated its algorithms in April to favor websites that look and perform better on mobile devices, making them appear higher on search results. This news has many non-mobile-friendly website owners fearing that their search rankings will plummet. While the change is understandably concerning, Google may actually be doing many small businesses a favor by finally forcing them to implement a mobile website.
Guest Post from Jason Falls, Founder of Social Media Explorer
If your business has been on the World Wide Web for more than about 12 minutes, you understand that the most powerful and proven way to attract customers online is through search. That’s so much the case that an entire industry evolved to help businesses optimize for Google, Bing, Yahoo and friends. SEO (Search Engine Optimization) is a powerful driver of traffic. Since the two primary ways to make money online are to increase traffic or increase conversions, well … it’s important. (more…)