If you send emails to your customers, it’s not only about what you say in your emails, but what your email address says about you. If you use a generic email like Gmail or Yahoo for your business, it might be time to consider something more professional and specific to your business. For example, what dental practice would you choose to contact, one that uses an email address like info@pearlybrightsmiles.com or toothymike88@gmail.com? It’s probably safe to assume you’d pick the first one. Yet, in 2015, almost half of U.S. small businesses still did not have a company-branded email.1
Here are a few myths about a customized email address that may be holding you back from growing your online brand:
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