This “second screen” effect is a relatively new phenomenon that has taken off like wildfire among today’s modern consumers who watch their favorite TV shows with smartphones and/or tablets in hand. Chances are, you’ve looked up a URL or tweeted about or searched for something you saw on a show or commercial while you were watching it. If you haven’t, chances are you will.
Many small businesses know the importance of having an online presence, but are not ready to build and support a website for their business. Instead, a trend we have seen growing in the last couple of years is companies redirecting their social media or e-commerce site to a domain name. That way, when they are ready to build a company website, they can easily leverage their existing domain name and all of the marketing assets they have no doubt included it on, like advertisements, business cards, letterhead, t-shirts, etc.
Guest Post from Jason Falls, Founder of Social Media Explorer
If your business has been on the World Wide Web for more than about 12 minutes, you understand that the most powerful and proven way to attract customers online is through search. That’s so much the case that an entire industry evolved to help businesses optimize for Google, Bing, Yahoo and friends. SEO (Search Engine Optimization) is a powerful driver of traffic. Since the two primary ways to make money online are to increase traffic or increase conversions, well … it’s important. (more…)