Guest post from Manish Dalal, Vice President, Verisign Naming Services, Asia-Pacific
Today, Verisign is excited to announce the General Registration Period for .コム – the .com you know, now in Japanese – during which anyone can register .コム domain names on a first-come, first-served basis, subject to availability and the applicable registry policies. The General Registration Period for .コム began at 00:00:00 UTC on June 13, 2016, following the Landrush Program Period.*
It is estimated that 95 percent of the population of Japan uses the internet every day.  By enabling Japanese internet users to navigate the web in their native scripts, .コム gives individuals and companies the ability to connect with audiences in their preferred language. It also helps enable global brands to maintain a consistent brand identity.
In addition to helping maintain and promote your brand identity, a .コム domain name can yield other benefits. For example:
- If you are planning to launch a product or marketing campaign in Japan, using a new .コム domain name for your landing page can help your campaign stand out.
- Consider migrating existing content to a new .コム domain name, or redirecting your new .コム domain name to your existing site, to provide a way for Japanese internet users to navigate to your website in their native scripts.
- In any of the above scenarios, core brand associations and taglines could also be registered as .コム domain names, and redirected as desired.
Registering a .コム domain name is a powerful way to tailor your website to local customers with a domain name powered by Verisign. Don’t miss your opportunity to connect with this important audience. Register your .コム domain name before someone else does.
To learn more about .コム, click here.
*Please note that the information in this blog post regarding the General Registration Period for .コム, including the corresponding dates and times, is for general information purposes only and is subject to change. For the most current dates and times and other detailed information regarding the General Registration Period for .コム, visit https://newgtlds.icann.org/en/program-status/sunrise-claims-periods/xn--tckwe.
- Digital in 2016, pg. 253. Accessed June 9, 2016. http://www.slideshare.net/wearesocialsg/digital-in-2016.