This blog was initially published on Oct. 23, 2015. On Nov. 2, 2020, Neustar announced the acquisition of Verisign’s Public DNS. Further information can be found here.
We’ve all seen the check boxes. They’re hidden at the bottom of webpages. You can’t ignore them, but sometimes you forget they are there. They offer to send you deals and coupons. Some even offer to connect you with their partners for similar benefits. Do you check the box?
In these situations you are given a choice of how you want your personal information used. These sites provide the option to trade some of your personal information for a future benefit. If you decide to opt in, your personal information will be transferred, traded or sold to others, and in exchange you will receive something in return, i.e., 10 percent off your next purchase, advance notice of upcoming events, a free gift, etc. If you opt out, you will receive nothing. Regardless of the return, you were given a choice; opt in and receive a benefit for the use of your personal information, or opt out and be content that your personal information won’t be sold.