Protect Your Privacy: Opt Out of Public DNS Data Collection

This blog was initially published on Oct. 23, 2015. On Nov. 2, 2020, Neustar announced the acquisition of Verisign’s Public DNS. Further information can be found here.

We’ve all seen the check boxes. They’re hidden at the bottom of webpages. You can’t ignore them, but sometimes you forget they are there. They offer to send you deals and coupons. Some even offer to connect you with their partners for similar benefits. Do you check the box?

In these situations you are given a choice of how you want your personal information used. These sites provide the option to trade some of your personal information for a future benefit. If you decide to opt in, your personal information will be transferred, traded or sold to others, and in exchange you will receive something in return, i.e., 10 percent off your next purchase, advance notice of upcoming events, a free gift, etc. If you opt out, you will receive nothing. Regardless of the return, you were given a choice; opt in and receive a benefit for the use of your personal information, or opt out and be content that your personal information won’t be sold.

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Introducing Verisign Public DNS: A Free Recursive DNS Service That Respects Your Privacy

There are two types of information that can be found online about you: the information you intentionally post and the information that is automatically collected.

The information that you intentionally post is what you want everyone to know about you. Your professional life is documented on LinkedIn. Your social activities with friends and family are chronicled on Facebook. You alert the world of your immediate thoughts on Twitter. You even choose to provide your address and credit card information when buying things online. All of this personal information about you is deliberately posted and collected with your consent.

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